Eccellenze 2025 – Stars in Florence 2025

Eccellenze 2025

October 1, 2025

From September 22nd to 24th, 2025, luxury tourism leaders gathered at Collegio Alla Querce, Auberge Collection, for the first edition of the boutique event Eccellenze: three days of dialogue, experiences, and networking that brought together the stars of global luxury travel. The event was conceived by Urbano Brini, Chief of Luxury Travel at Arno Travel (part of the Towns of Italy group), together with Lorenzo Maraviglia, General Manager of Collegio alla Querce, Auberge Collection, and Laura Masi, President of the Destination Florence Foundation.

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Foto di Ulisse Albiati

Foto di Ulisse Albiati

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Max Musto, Urbano Brini, Lorenzo Maraviglia, Giuseppe De Martino

Max Musto, Urbano Brini, Lorenzo Maraviglia, Giuseppe De Martino

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Lorenzo Maraviglia, Laura Masi, Albert Herrera, Urbano Brini

Lorenzo Maraviglia, Laura Masi, Albert Herrera, Urbano Brini

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Urbano Brini, Valentina De Santis, Laura Masi, Lorenzo Maraviglia

Urbano Brini, Valentina De Santis, Laura Masi, Lorenzo Maraviglia

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Lorenzo Maraviglia, Antonella Merli, Carolina Perez, Urbano Brini, Laura Masi

Lorenzo Maraviglia, Antonella Merli, Carolina Perez, Urbano Brini, Laura Masi

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Lorenzo Maraviglia, Laura Masi, Urbano Brini

Lorenzo Maraviglia, Laura Masi, Urbano Brini

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